2025 Atlanta
College Football Playoff
Overview
I got the opportunity to lead the brand direction for the inaugural 12-Team College Football Playoff, creating a wide range of projects, ranging from social media templates to marketing and communication designs.
Approach
Our team aimed to embody honor and prestige of the CFP by leveraging the bold black, white, and gold color scheme. For the national championship game, we emphasized white as the dominant color, complemented by gold and black accents, ensuring it stood out from the rest.
