2025 Atlanta
College Football Playoff
Overview
I led the brand direction for the inaugural 12-Team College Football Playoff, creating a wide range of projects—from social media templates to marketing and communication designs.
Approach
We aimed to embody honor and prestige in the event by leveraging the CFP's bold black, white, and gold color scheme. For the national championship game, we emphasized white as the dominant color, complemented by gold and black accents, ensuring it stood out from the rest.
© Spencer Hogan 2025